Strategic Alignment to the Investment Agenda
April 29, 2025 —NSSF Building, Nairobi
The Kenya Investment Authority (KenInvest) says the country is currently engaged in discussions over 244 investment deals valued at Ksh. 6.760 trillion (approximately USD 52 billion). Of these, 35 projects are being implemented under the Africa Green Industrialization Initiative (AGII), highlighting Kenya’s commitment to sustainable and green industrial development.
During a briefing session with Principal Secretary (PS) for Investment Promotion (SDIP) Mr. Abubakar Hassan Abubakar, discussions centered around the review of Keninvest operations and strategic initiatives to support investments into the Country.
The briefing session provided the PS with an opportunity to share the outline of priority areas that aim to strengthen Kenya’s investment landscape.
In his remarks, Mr. Abubakar emphasized the importance of giving priority to sectors with high export potential such as tea, coffee, leather and finished leather products particularly footwear. According to the PS, crust leather, hides and skins also needed to infuse value addition so as to reduce dependency on imports and enhance local manufacturing.
Other areas identified included Business Process Outsourcing (BPO) as a major growth opportunity with an estimated investment potential of close to Ksh. 91 billion (USD 700 million translated at ksh.130 to the dollar). This sector is projected to have a return on investment (ROI) of between 10 and 15 percent.
A key focus of the discussions was investor targeting in which SDIP needed to employ the use of strategic data analytics in designing interventions that will attract key players from the region and global markets. SDIP is all out to improve investment conversion rates to enhance Kenya’s competitiveness.
At the same time, KenInvest is also exploring possibility of merging with the Kenya Export Promotion and Branding Agency (KEPROBA) to form a unified entity aimed at enhancing investment promotion and export development. This is a commitment to accelerate reforms and position Kenya as a top investment destination in Africa.